In PNB’s more than 40-year journey as a premier investment institution in the country, we made it a priority not only to deliver our mandate on the creation of wealth for Bumiputeras and Malaysians at large, but to also ensure that we have a positive impact on the economy and also on the well-being of society. Financial education for the public has been and continues to be our top priority as it helps to empower the public towards becoming a financially-savvy society.


PNB’s flagship financial literacy programme, Minggu Saham Amanah Malaysia (MSAM) or the Malaysia Unit Trust Week was first introduced on 20 April 2000. The date of 20th April was chosen to commemorate the launch date of PNB's first unit trust scheme, ASN on 20 April 1981. MSAM aimed to enhance public understanding of PNB and its portfolio of companies, as well as to educate the public on investment and financial planning through exhibitions and interactive edutainment programmes. Since the inaugural event in 2000 until 2019, a total of 20 MSAM events had been organised nationwide covering all state capitals and secondary towns which included PWTC, Kuala Lumpur (2000), Kota Bharu, Kelantan (2001), Alor Setar, Kedah (2002), Stadium Merdeka, Kuala Lumpur (2003), Kepala Batas, Penang (2004), Seremban, Negeri Sembilan (2005), Kuala Terengganu, Terengganu ( 2006), Kuantan, Pahang (2007), Ayer Keroh, Malacca (2008), Johor Bahru, Johor (2009), Kuching, Sarawak (2010) Ipoh, Perak (2011), Kota Kinabalu, Sabah ( 2012), Kangar, Perlis ( 2013), Tunjung, Kelantan (2014), Sibu, Sarawak (2015), Tapah, Perak ( 2016), Temerloh, Pehang (2017) Batu Pahat, Johor (2018) and Sungai Petani, Kedah (2019).

MSAM had managed to attract more than 3.9 million visitors from all walks of life nationwide. The continuous running of MSAM had been recognised by the Malaysia Book of Records as ‘The Longest Running Unit Trust Exhibition (2000-2014)’. MSAM also received the ‘Asia Responsible Entrepreneurship Awards 2015 (Social Empowerment Category)’ by Enterprise Asia.


Minggu Saham Digital (MSD) is a digital adaptation of Minggu Saham Amanah Malaysia (MSAM). Every year, for the past two decades, PNB had organised MSAM, an onsite event that provided a face-to-face platform for the Malaysian public to become acquainted with the institution and its investee companies, as well as a way for our unit holders to be able to visualise how their investments contribute towards the strength of Malaysia’s economy. In keeping with its digital transformation, PNB had hosted its first-ever MSD from 18 to 24 November 2020 through Facebook and YouTube. This seven-day livestream digital event was packed with interactive activities as well as educational and entertainment programmes to educate the public and enhance their understanding on savings and investments. Whilst MSAM attracted visitors in a particular locality, MSD now enables PNB to continue its efforts to improve financial literacy and to reach out to all Malaysians at the touch of their fingertips.



KPBPNB aims to uplift the level of financial literacy among secondary school students. Currently, 155 schools have been selected to join the club.


Quiz competition involving different categories on key concepts relating to investment, economy, financial planning, unit trust, risk and return in investment.


Seminar Pelaburan ASNB is a corporate social responsibility initiative to educate the public on financial planning and investment in ASNB unit trust as one of their investment instruments.


Following the outbreak of COVID-19 pandemic, ASNB has still been continuing with this initiative to enhance the financial literacy of the public. To adapt the new norms in life, online webinars were conducted. This virtual webinar emphasizes on the importance of financial planning, compounding concept, Rule of 72 (multiple investment) as well as risk and return on investment.


Fiesta Labur PNB is an annual event organised by ASNB. It is an edutainment-based investment programme. The public will be able to gain knowledge on investment and financial planning through interactive and fun learning programmes provided by Fiesta Labur. This event offers various activities and entertainment for the whole family aiming to educate and create awareness on the importance of financial planning in their daily lives. In recent years, Fiesta Labur has been organised through TV3 Jom Heboh Carnival.